actress wore or used or ate was such an ad as had never been 
dreamed of. The American bathroom, kitchen, and car, like 
everything else, got the Arabian Nights  treatment. The result 
was that all ads in magazines and the press had to look like 
scenes from a movie. They still do. But the focus has had to 
become softer since TV.

     With radio, ads openly went over to the incantation of the 
singing commercial. Noise and nausea as a technique of 
achieving unforgettability became universal. Ad and image 
making became, and have remained, the one really dynamic and 
growing part of the economy. Both movie and radio are hot 
media, whose arrival pepped up everybody to a great degree, 
giving us the Roaring Twenties. The effect was to provide a 
massive platform and a mandate for sales promotion as a way 
of life that ended only with The Death of a Salesman  and the